Our 8 Favorite Cruelty Free Make-Up Brands

Plantie Picks

El Enemigo Gran Enemigo Single Vineyard Gualtallary Cabernet Franc

This Cabernet Franc from Argentina is more complex on the palate than others of its kind. It’s one of five single-vineyard Cab...

Corte Giara La Groletta Amarone della Valpolicella 2016

A bold and beautiful Amarone. On the nose is intense oak, plum, and tobacco with hints of chocolate and vanilla. Delightful notes of...


Cruelty-free products are not easy to find, but they are friendlier to animals and to our skin. What is more, they usually contain fewer toxic ingredients than drugstore brands!

But finding a brand that is true to the cause can be a real nightmare. To help you find real cruelty-free products, we took a closer look at makeup bands and after a lot of research, compiled a list of the 8 trust-worthy, honest, and transparent brands. 

How do I find cruelty-free brands?

To be 100% sure, check the product labels before buying. If a brand is cruelty-free, they should have certain certifications on their labels:

8 best cruelty-free makeup brands

1. 100% Pure

Organic, vegan, and cruelty-free (CF), 100% Pure boasts clean formulas and pure organic ingredients for their products. Their cosmetics are made of natural pigments, committed to providing high-quality makeup with sustainability, compassion, and kindness.

2. Alima Pure

Their cosmetics are made of clean, natural ingredients without any compromise to nature or animals. They take pride in being carbon-neutral, donate funds to environmental organizations, and support sustainability.

3. E.L.F. Cosmetics

A budget-friendly makeup-brand that stands for eyes, lips, and face. Their brushes and false eyelashes are synthetic. They have been CF since 2006.

Related Article: Color Me Pink: Makeup Options for Your Vegan Lifestyle

4. RMS Beauty

With natural ingredients in their base, they are an indie beauty brand with an enormous fan base; their products are free of nasty ingredients, soy, gluten, nano, and GMO.

5. The Body Shop

The Body Shop and their juicy and fragrant treats for your skin were cruelty-free for a long time. from foundations to lips, and brushes, their makeup boasts fair trade and sustainably sourced ingredients.

6. Illamasqua

From the idea to the final product, Illamasqua is a brand that cares about it all. They carefully source, formulate, and test their products honestly and transparently. The brand has long-lasting formulas and loyal customers from all walks of life.

Related Article: Top 10 Vegan Make-Up Brands

7. Lush

You may know Lush for their colorful shampoo bars and bursting bath bombs. But they also create makeup! They have refillable lipsticks, 40 shades of foundation, highlighters, eyeliners, and much more. The best part? It is all plastic-free!

8. Pür Cosmetics

Both vegan and cruelty-free, Pur is a mineral-based brand that creates their “makeup with a purpose”. They are also environmentally responsible and support eco-friendly beauty that is great for you and the planet. PÜR offers a whole range of makeup and skincare products in BPA-free packaging.

9. Inika

Video by Inika TV

An Australian owned brand, it is now globally recognized and boasts a wide line of clean beauty products from skincare to makeup. They are certified organic, vegan, and cruelty-free, with ethically sourced ingredients that are naturally derived.

Related Article: Top 10 Natural Skincare Brands

10. Pacifica

If you are looking for an affordable makeup brand, Pacifica is all that and more. They use only natural ingredients and are a uniquely innovative brand. Their products are also vegan and gluten-free. What is more, they use safe and skin-friendly ingredients in recyclable packaging.


Living a CBD-infused lifestyle: From the kitchen to the yoga mat

Since it was federally legalized in 2018, cannabidiol — more widely known as CBD — has gone full craze. Medicinal use has...

The Flexitarian Diet: What, Why & How To Eat Less Meat

If you’re looking to eat healthier but don’t want to give up meat, you may want to consider adopting the Flexitarian Diet....

10 Superfoods to Get You Through the Winter

Searching for a way to enhance your diet throughout the blustery months? Look no further! Superfoods are nutritional powerhouses that help your...

Ceremonial Cacao: A Conversation About It’s Use and Effects

Cacao is a plant of deep ceremonial importance to the native peoples of Central and South America. It’s stewed in spiritual, cultural...

How To Have a More Sustainable Christmas Tree

In the sustainability contest, fresh Christmas trees might seem like a clear winner against plastic alternatives, but forested evergreens aren’t all they’re...

More For You